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Problem
The Contour of Luxury relies on high-end brand partnerships to grow their reach and maintain funding. At the time, they relied on their website and simple promotional/persuasive emails to attract and maintain outside interest. They needed an eye-catching way to promote their online magazine and attract partners.
Solution
My supervisor and I combed through The Contour of Luxury's history of exclusive brand deals and hand-picked the most established and opulent magazine appearances. We integrated these into a stunning motion graphic for display on the website and social media. Most importantly, the video would be sent alongside requests for partnership and funding.
Process
Research ➜ Moodboarding ➜ Script ➜ Written Description ➜ Storyboarding ➜ Content Selection ➜ Animation + Motion Graphic Creation ➜ Editing
